The challenge
Clacton Car Sales is a family-run dealership on St Johns Road in Clacton-on-Sea, established in 1999. With over 25 years of history, a 5.0 review rating, and 16 brands on the forecourt, they had a story worth telling — but their old website wasn't telling it. It was slow, hard to update, and didn't reflect the quality of the cars or the trust they'd built in the community. Stock updates took hours. The mobile experience was an afterthought. Enquiries were leaking away before a single car was seen.
What we built
A custom digital showroom designed around how people actually buy used cars in Essex. We led with a fast, filterable stock grid — sharp photography, visible pricing, mileage, and an enquiry button on every car. We layered in an AI concierge that matches buyers to cars in three questions, a free MOT and tax checker pulling live DVLA data, and clear finance information through Autobahn Finance. The CMS is simple enough for anyone on the team to update in minutes. Trust signals — the 25-year history, 5.0 rating, 3-month warranty, and FCA authorisation — are woven into the stock pages themselves, not buried in a footer.
The result
Within three months of launch, Clacton Car Sales saw a 34% lift in enquiry form submissions. The site loads in under a second on mobile. Stock updates that used to take hours now take minutes. The AI concierge is guiding buyers to the right car, and the free MOT checker is bringing in organic traffic from people who hadn't heard of the dealership before. The site now reflects the quality of the forecourt — and the 25 years of trust behind it.